According to a source, the BCCI has advised all players, commentators, IPL owners, and social media and content teams connected to the squads not to share any images or videos from the stadium on social media on match days.
Hardik Pandya and Jasprit Bumrah
According to a source, the BCCI has advised all players, commentators, IPL owners, and social media and content teams connected to the squads not to share any images or videos from the stadium on social media on match days. Broadcast-rights holders were displeased with a recent occurrence in which a former India batter took a picture of himself making a social media statement during an IPL game and shared it. A BCCI employee requested him to remove it shortly after, according to an Indian Express article.
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In an effort to stop people or teams from gaining social media followers by posting pictures or videos on match days, the BCCI has taken strong action and informed all commentators, players, IPL owners, and social media and content teams connected to the squads that there will be consequences for breaking the rules, according to the report.
“The IPL rights have cost the broadcasters a lot of money. Commentators are thus prohibited from sharing images or videos on social media on match day. On Instagram Live, commentators have occasionally shared a picture taken from the ground. One million people watched one video. Videos of live games cannot be posted by even IPL teams.
On their social media accounts, they are only allowed to share a certain amount of photos and provide real-time match updates. A franchise would be punished if found guilty, a BCCI official was cited by Indian Express.
The officials also stated that several players were told to take down images they had posted on match days.
“On match days, even players have been instructed to exercise caution while viewing social media messages. Every post made by a gamer is being watched. The official said, “We discovered that some of them had not obeyed the guidelines, even though they had been aware of them.
According to the report, an IPL team that shared a video clip of a live game in which they were playing was fined Rs 9 lakh. Content related to “live matches” and the “field of play” is exclusively controlled by the two broadcast rights holders, Star India for television and Viacom 18 for digital.
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In order to ensure compliance with the regulations, specific employees from a BCCI team in charge of IPL production keep a strict eye on postings made by pundits, IPL teams, players, and those who are physically present at the venue in an official role.
